Amazon Suddenly Drops Out of Google Shopping PLAs

| Mike O'Brien

After testing the waters, Amazon has stopped bidding on product listing ads on Google Shopping, according to data from marketing agency Merkle, opening the door for home goods sellers in their absence. See what this decision means for sellers, and what might be behind it.

Dragon Boat

Amazon Tests Product Listing Ads

| Daniela Forte

It looks like Amazon is following Google’s lead and is quietly testing product listing ads. See whether this is a win-win for both Amazon and Google and what it could mean in the future for other retailers.

How to Make the Most of Your Google Product Listing Ads

| Daniela Forte

It’s safe to say that Google is the place where shoppers are searching for products, whether it be on smartphones, tablets or desktops. The question remains: Are your product listing ads showing up? See why its important that product listing ads be part of your marketing strategy.