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The Future of E-Merchandising: AI and Personalization

| Sam Parnell

The world of e-merchandising, i.e., the art of presenting products and services in an enticing and captivating way online, has evolved significantly over time. Now, the profound impact of significant AI advancements on the future of e-merchandising is becoming increasingly evident. However, data inputs need to be sufficient to realize meaningful insights and harness the power of AI.

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Leveraging UGC to Increase Organic Traffic

| Zarina Lam Stanford

Shoppers use social media for inspiration, and Google for research and product comparisons; sometimes, it’s a product description page. In every case, UGC helps increase brand and product visibility wherever shoppers are searching. It boosts SEO in a multitude of ways. Here are some tips to help you leverage it effectively.

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Shopify: Optimizing Ecommerce SEO

| Hazel Raoult

Shopify is a great choice for smaller merchants looking to boost online sales as ecommerce booms. However, many of them tend to overlook the necessity of SEO optimization. While we’ve all heard how important this is, it still remains a voodoo-like mystery to some. Here are some benefits of a well-executed Shopfy SEO strategy.