How to Beat Counterfeits and Police Your Brand

| Kathleen Egan

The risk of brand degradation is nothing new (fake Coach purse, anyone?). But brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see the risk has increased dramatically. Here is what you should do as brand degradation gets worse.

49 Elements Your Product Detail Page Must Have

| Daniela Forte

Simply selling a great product just won’t cut it anymore, today retailers need to find various ways to make their products stand out among the crowd. This infographic provides 49 elements that will ensure that your product detail page is up to the task of beating your competitors.

Warehouse, distribution center, retail operations management, ecommerce

Meeting Customer’s Delivery Expectations

| Daniela Forte

Are you setting shipping and delivery expectations to make the ecommerce experience less tricky for your customers. Some customers want their products quickly while others prefer a cheaper shipping option even if it takes longer, according to a blog post by Fifth Gear.