The risk of brand degradation is nothing new (fake Coach purse, anyone?). But brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see the risk has increased dramatically. Here is what you should do as brand degradation gets worse.
We are all groupies to specific products we purchase or fans of brands we love, so why not help others? Needle, a fan-based chat recruits fans of a particular brand … Continue Reading →