The combination of digital twin technology and artificial intelligence and other forecasting tools has created an exciting space for retail to grow and change. From better product design to improved manufacturing and streamlined internal operations, digital twins and AI are proving to be a powerful pair in retail.
The retail industry has a counterfeit problem and it’s threatening brands across the world. According to the International Chamber of Commerce, the global economic cost of counterfeiting and piracy could reach $2.3 trillion by 2022. Here are measures retailers should take to prevent 3P sellers from offering counterfeit goods.
Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs
The risk of brand degradation is nothing new (fake Coach purse, anyone?). But brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see the risk has increased dramatically. Here is what you should do as brand degradation gets worse.
Simply selling a great product just won’t cut it anymore, today retailers need to find various ways to make their products stand out among the crowd. This infographic provides 49 elements that will ensure that your product detail page is up to the task of beating your competitors.
As part of a natural progression, Harry & David expanded its inventory to include wine. See what Harry & David has planned for its new addition.
We are all groupies to specific products we purchase or fans of brands we love, so why not help others? Needle, a fan-based chat recruits fans of a particular brand … Continue Reading →
Are you setting shipping and delivery expectations to make the ecommerce experience less tricky for your customers. Some customers want their products quickly while others prefer a cheaper shipping option even if it takes longer, according to a blog post by Fifth Gear.
Pinterest has upped the IQ of its pins so that retailers can get more out of pinning and in turn, it can drum up sales, according to an article by Venturebeat.com.