consumer spending wallet + bucks feature

Retailers Struggle to Read Consumer Signals for Q4

| Mike O'Brien

Retailers are looking at a major balancing act heading into the holiday season this year, with consumer signals and economic indicators a mixed bag and absolute boatloads of excess inventory, much of it old, to contend with in order to make Q4 a success.

coupon pile feature

SKUx Creates Digital Currency to Battle Coupon Fraud

| Mike O'Brien

Fintech startup SKUx is looking to create a new category of digital payment to address rampant fraud in online coupons, offers and promotions by using a distributed public ledger system to create serialized, one-time payments that can be tracked and traced.

loyalty program Clarus + PrizeLogic feature

Loyalty Program Provider Clarus Commerce Acquires PrizeLogic

| Mike O'Brien

Premium loyalty program provider Clarus Commerce has acquired PrizeLogic to add rebate and promotion engine and rich first-party customer data as third-party tracking cookies are on the way out and Apple’s new iOS operating system severely limits marketers’ access to user activities. Terms were not disclosed.

Promotional Excellence: Monitor Promotions for Future Decisions

| Shikha Jain

Promotions are everywhere and it can be hard for retailers to escape them. In fact, those companies that do not run promotions are outliers. Although promotions have traditionally been limited to specific seasons and holidays, today’s consumers have come to rely on them, and many will delay a purchase in the endless search for the best deal.

Promotional Excellence: Run Effective Campaigns

| Shikha Jain

Consumers are becoming increasingly jaded when it comes to promotions. With discounts and deals around every corner, retailers are struggling to make their offers stand out. Here are five best practices for successfully applying your promotions so that everyone sees the benefits.

Promotional Excellence: Planning the Perfect Campaign

| Shikha Jain

When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign.