USPS Changes May Affect Catalog Delivery

| MCM Staff

The House Oversight and Government Reform Committee wants the USPS to eliminate to-the-door mail delivery and replace it with curbside and cluster box delivery. That may have an effect on how merchants mail catalogs to prospects and customers alike.

Mini Catalogs Catching On as Economy and Culture Change

| Del Williams

A growing number of direct to customer merchants, including National Ropers Supply, April Cornell and Crestline, are finding that supplementing full-sized catalogs with mini catalogs can help them do business more cost effectively while improving key metrics such as response rate.