Week in Review: UPS Invests in Deliv to Learn About Same-Day Market

| MCM Staff

UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.

Week in Review: The Omnichannel Conundrum

| MCM Staff

Pureplay ecommerce retailers are disadvantaged by the high cost of marketing and shipping, making their business model challenging and ultimately unsustainable in the long-term, according to a report released this week by L2.

Rakuten to Open Flagship Store on JD Worldwide

| Tim Parry

With the goal of bringing the best Japanese products to Chinese consumers, Rakuten launched a beta version of a new online marketplace on JD Worldwide this month. Plans are underway to expand the merchandise range over time, with an initial focus on categories such as cosmetics, snacks and health food products.

Rakuten Acquires Fits.me

| MCM Staff

Rakuten expects Fit.me to further strengthen its ecommerce offerings and marketing solutions by providing a greater personalization of the retail experience for shoppers while driving operational insights and efficiencies for retailers.

Rakuten Talks Mobile Conversion Trends

| Daniela Forte

In this video interview, Multichannel Merchant content producer Daniela Forte talks with George Chang, senior vice president of sales, merchandising and marketplace for Rakuten about the current holiday shopping trends as we look ahead to 2015.

Affiliate Marketing Gets a $3.3 Billion Wake-Up Call

| Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.