User-generated content — including reviews, images and videos — has become an expected part of the path to purchase. Here are do’s and don’ts when it comes to product reviews that retailers should know about.
Google has quietly been telling sellers that it is increasing from 30 to 150 the minimum number of reviews needed over the previous 12 months. See what this means for sellers and how it impacts their business going forward.
Ratings, reviews and user-generated content are such an integral part of your ecommerce strategy. For retailers today, it is a must-have. Download this report and find out what retailers are finding works best.
Shoppers today expect and demand a streamlined experience and are expecting an easy access to information and integrated online and in-store tools, according to Baynote’s 4th Annual Holiday Online Shopping Survey.