connected TV ads feature

Embrace Connected TV Now or Get Left Behind

| Shane Ragiel

Many marketers overlook connected television as a viable means of directly engaging existing and potential customers. They’re missing a significant opportunity to leverage CTV to run more targeted, accountable and action-oriented ads than ever before, as CTV continues to grow in popularity and advertising functionality.

Online Shoppers Need to be Nudged

| Tim Parry

In this video taken at IRCE 2013, SeeWhy’s Charles Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.