Given all the attention paid to buy online pickup in store including its popularity with shoppers, only 28% of U.S. retailers currently offer the service, compared to 64% of British retailers providing its cousin, click and collect, according to a report from OrderDynamics. Retailers here were also found lagging in other categories.
With the amount of shopping done over mobile phones these days, Essential Hardware feels it’s pivotal to be at the forefront of usability and technology to make shopping an enjoyable experience no matter where you are. Here’s how Essential Hardware relaunched its ecommerce site with mobile in mind.
Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say.
In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
A responsive site has clear benefits to ecommerce merchants, and Medelita has seen the benefits. Here’s a look at how smartphone visits and revenues have increased for the healthcare apparel seller.
There are different ways merchants can attract the mobile shopper, but it may take a little work. In a recent interview at IRCE 2013, Ken Burke, founder and executive chairman of Marketlive, offered 5 ways merchants can begin attracting consumers via mobile devices.
When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.
As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?
What is the best way to reach and secure the anytime, anywhere consumer this holiday season? According to Branden Jenkins, general manager of etail and retail for NetSuite, the answer is omnichannel.