Retail media has grown under a confluence of factors which make measurement very difficult. This is mainly because both the ad nd sale take place within walled gardens. But if poor performing campaigns can be identified quickly, and dollars reallocated, brands can generate significant incremental sales with the same working budget.
Retargeting is a great way to stay top of your customer’s mind. But bad retargeting restrains the relationship you have with your customer. Here’s a look at how one licensed sports apparel seller isn’t in sync with its customer or its inventory, and three things merchants can do to get retargeting done right.
Approximately eight out of 10 shoppers use their mobile devices while shopping in-store. See why it is important to target your customers using mobile devices.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
In this MCM webinar, learn how buying intent data from shopper browsing lets you access to prospects that big data companies can’t sell to your competitors.
With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
Fresh off its launch, Jet is betting that delivering savings by pulling out supply chain costs will lead to ultimate success in a space dominated by Amazon.
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.