Is your ecommerce returns process preventing customers from returning items – and thus not returning to shop with you again? The answer might be yes. Returns provide the ability to drive repeat purchases, if done right. Make sure your returns processes support this, and don’t instead create non-returners.
Expanding on the success of its return bars in shopping malls, Happy Returns has created in-store kiosks where retailers can let customers do self-service returns, with a number of major chains kicking the tires as a possible launch partner. See how the solution works to solve the issues related to in-store ecommerce returns.
While shoppers love free ecommmerce returns, they can be a logistical and financial nightmare for retailers, forcing them to rethink processes to offset pre- and post-return losses. This is causing more companies to seek technology solutions for reverse logistics as well as auction marketplaces for disposition of goods.
As your business grows, a clearly outlined shipping and returns policy on your website will help set customer expectations and guide your customer service team. Here are 5 steps that will help you achieve these two important goals.