6 Ways Brands and Retailers Can Leverage Reviews

| Daniela Forte

A new study by PowerReviews found that 95% of consumers consult customer reviews while 86% consider them to be essential when making a purchase. Here are six ways retailers can leverage their reviews to aid in the path to purchase.

Google Updates Its Seller Ratings Program

| Daniela Forte

Google has quietly been telling sellers that it is increasing from 30 to 150 the minimum number of reviews needed over the previous 12 months. See what this means for sellers and how it impacts their business going forward.

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Cracking the Gift Buyer Code

| Morgan Lynch

No matter the occasion, science has taught us that we feel a greater sense of happiness when we give gifts to others. But finding the right gift can be difficult and stressful.