Advanced Segmentation With Third Party Data

| Andrew Fegley

The bedrock of any marketing campaign is first-party data; the information you have collected from and about your customers is invaluable in terms of understanding key metrics about the people who have purchased from, and/or are loyal to, your brand. Here is a quick glossary of the key categories of information you can get from third-party sources.

From Big Data to Big Personalization

| Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.

4 Methods to Drive Revenue Using Purchase History

| Daniela Forte

Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?