ship to store
While retailers say they’re growing their omnichannel sales, it’s unclear how profitable they are, according to a new report from Retail Systems Research. Greater inventory visibility, including use of RFID, as well as better syncing of demand origination with inventory allocation, will help drag omnichannel into the black, the report’s author states.
Once viewed as an extra customer incentive, “free” shipping has quickly becoming the norm for retailers when selling online. With online retail giants like Amazon upping the ante, it seems like there is no other option for retailers but to keep up and take the hit to the bottom line.
But omnichannel retailers are starting to realize they don’t always have resort to margin-eroding “free” shipping to compete.