Online retail is expected to grow 8-12% this year (3x higher than the wider industry growth) with sales predicted to be between $427 and $443 billion, according to the National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation and stellar customer service. Here are four strategies to keep in mind when examining the marketing and shipping aspects of your business.
It’s time to fine-tune your 2016 holiday operations and improve the customer experience across the board. There are some problems that will just have to wait until after the holiday season to address, but you can address poor delivery experiences and produce dramatically improved results and customer satisfaction in that area in the next few weeks.