shipping and delivery
Online retail is expected to grow 8-12% this year (3x higher than the wider industry growth) with sales predicted to be between $427 and $443 billion, according to the National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation and stellar customer service. Here are four strategies to keep in mind when examining the marketing and shipping aspects of your business.
If you think customer expectations are high overall in terms of ecommerce and direct-to-customer fulfillment, take a good look at the millennial generation. See what the research says, and what three millennial-focused brands are doing to go above and beyond and deliver a great customer experience for this key demographic.