Higher shipping costs not only harm your margins, but they may push away potential customers with a big appetite for online shopping. A bad experience or a high price could send them into the arms of your competitors. So what can you do to prevent this from happening? Here are 5 ways you can rein in high shipping costs.
Which is more important in the eyes of the consumer this holiday: free shipping, delivery tracking, shipping options, or overall shipping costs? The answer, well, all depends on which demographic you are trying to secure but simply a wide variety of shipping options could be the key to offering the best shopping experience to consumers this holiday season.
With nearly 50% of Americans abandoning their shopping carts due to high shipping costs, it’s imperative for merchants to focus on managing delivery fees in order to ensure a happy customer this holiday season. In this infographic from Pitney Bowes, you will walk away with a few quick tips that can help you keep a happy customer and a secured sale during the most competitive time of the year.