How overstockart.com Improved Its Shopping Cart Conversion Rate

| Daniela Forte

The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment. In our latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page to improve conversion rates.

How to Close the Deal in the Shopping Cart

| Daniela Forte

As a customer finds her way through the purchase journey to website checkout, it’s the moment of truth where you either close the deal or log another cart abandonment. This latest report by Multichannel Merchant will look at how to grab the customer at this crucial point in the path to purchase.

Converted Carts: What Retailers Need to Get Right for Customer Acquisition

| Jess Breslav

Bankruptcies and store closures are hitting once iconic brands like Gymboree, RadioShack and Payless, while ecommerce operators like Amazon continue to relentlessly bolster their power. The key will be finding ways to improve customer acquisition to fuel revenues and profits. Discover how new technologies and capabilities will make this possible.

Adamandeve.com Launches Global Shopping Cart

| MCM staff

Adamandeve.com, a pure-play ecommerce site for adult products, announced the launch of its international shopping cart, or ICart, on its flagship website. See what this global expansion means for the brand.

Payment Pitfalls In the Cross-Border Cart

| Chris Johnson

It goes without saying that the cross-border ability to reach billions of consumers around the world presents a tremendous opportunity for businesses. However, retailers are faced with pitfalls in the payment process, resulting in more abandoned carts than ever. Here is how retailers looking to go cross-border with their business can avoid these payment headaches in the shopping cart.

The Abandoned Shopping Cart: What Customers Want in a Checkout Experience

| Mohammed Ali

Convenience is one of the top reasons people shop online today as opposed to shopping in a physical store. While shopping cart abandonment is up 70%, which means only three in 10 people are completing a purchase. Is there way to turn the checkout process into a memorable experience that results in buying? Check out these strategies that may just do the trick!

Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

7 Ways to Minimize Mobile Shopping Cart Abandonment

| Eran Feinstein

As a digital retailer, you can boost sales by identifying any issues and taking measures to minimize shopping cart abandonment on your mobile site. Apply these seven tips to your mobile site to improve the customer experience, and you will surely see a decrease in mobile shopping cart abandonment.