The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment. In our latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page to improve conversion rates.
Bankruptcies and store closures are hitting once iconic brands like Gymboree, RadioShack and Payless, while ecommerce operators like Amazon continue to relentlessly bolster their power. The key will be finding ways to improve customer acquisition to fuel revenues and profits. Discover how new technologies and capabilities will make this possible.
It goes without saying that the cross-border ability to reach billions of consumers around the world presents a tremendous opportunity for businesses. However, retailers are faced with pitfalls in the payment process, resulting in more abandoned carts than ever. Here is how retailers looking to go cross-border with their business can avoid these payment headaches in the shopping cart.
Convenience is one of the top reasons people shop online today as opposed to shopping in a physical store. While shopping cart abandonment is up 70%, which means only three in 10 people are completing a purchase. Is there way to turn the checkout process into a memorable experience that results in buying? Check out these strategies that may just do the trick!
Less than half (41.9%) of merchants who took Multichannel Merchant’s MCM Outlook 2016 survey in January and February said their ecommerce sites are set up for global business. And 37.8% … Continue Reading →