6 Effective Digital Strategies to Boost Conversion Rates

| Bart Mroz

Before the Internet even existed, retailers relied on an assortment of strategies and market intelligence tactics to boost sales—including promotions, direct mail, catalogs, window displays, focus groups, surveys, and ads. Here are six effective strategies to enhance your conversion rates.

Worldpay Acquired by FIS, Integrates with Amazon Pay

| Mike O'Brien

In a continuing consolidation of the payments space, FIS has agreed to acquire Worldpay for $43 billion, while Worldpay at the same time has become the first payments acquirer to fully enable Amazon Pay for its ecommerce seller customers.

The Truth About Shopping Cart Abandonment

| Daniela Forte

Getting people to convert on your ecommerce site can be a bit of a challenge. In fact, one of the most common reasons for cart abandonment has to do with shipping, taxes and extra fees. This infographic by ShipBob reveals why shoppers aren’t converting on your ecommerce site.

ecommerce, ecommerce analytics, ecommerce checkout, ecommerce shopping cart, online shopping cart, shopping cart abandonment

How True Checkout Abandonment Can Be Reduced by 13%

| MCM staff

A site abandonment survey of more than 60,000 ecommerce shoppers by Bizrate Insights found that retailers can reduce abandonment of those customers who visited with the intent to buy, but didn’t complete a purchase, by listening to their problems and their proposed solutions. See more about what the survey revealed and what it means for your business.

13 Reasons for Shopping Cart Abandonment, and How to Fix Them

| Rotem Gal

When shoppers abandon the shopping cart, it is important for retailers to dig a little deeper about the reason behind the customer’s decision to do so. Shoppers will abandon carts for a myriad of reasons: Here are 13 reasons they abandon carts, and what you can do to fix them.

Understanding the Multi-Device Cart Abandoner

| Jim Davidson

All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.