Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.
Nearly 62% of online merchants will start their holiday promotions by Halloween, up from nearly 53% last year, according to Shop.org’s eHoliday survey conducted by BIGinsight. Many of those promotions will center on free shipping and online offers. This article also looks at holiday surveys conducted by Bronto and Litle & Co.
Litle & Co., a payment processing company for consumer-direct brands, today released the results of an independent consumer survey to determine payments trends this holiday shopping season. The research found that while 60% of respondents owned a tablet or smartphone, only one in four have shopped via their mobile devices. Of those who do, the bullseye price point is $20-$100 which accounted for 63% of those purchases.