Back to school shopping is the first “season” to set the stage for how to serve your multichannel customers. With the expected revenue of more than $26 billion from this season alone, parents admit to more mobile price checking while in-store. Consider what parents and students are really seeking.
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.
The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.
Want to get your site ready for the Holiday season? Test, test and test.
Integrating in-store, online and mobile shopping channels is the best thing retailers can do in order to improve the shopping experience according to half of the respondents of the recent Seamless Retail Study by Exolevel. The study found that 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them, no matter which sales channel they choose.
Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.
Mobile devices are becoming to new accessory for consumers. It’s where they can find locations of stores, download coupons, and, unfortunately, compare prices while shopping in a traditional brick-and-mortar store.
Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.