Why set the way-back machine to 1996 and the lowly CueCat? Up until the pandemic, you wouldn’t have bought the idea of QR codes, given their cross-device issues, multiple apps needed and everyone asking, “What is it?” While necessity might have forced adoption, QR codes deliver convergence simply, without cute plastic devices.
The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.
Mobile is the way customers are choosing to shop this holiday season. In fact, 59% of consumers use their mobile device most or all of the time compared to desktop, and almost half of them make purchases on them. Here are some more key stats about how mobile is playing a major role in purchases this holiday season.
Retail is strong across the board in the first quarter with high open rates on smartphones and higher-than-usual average order value on tablets for apparel retail. Here is an in-depth look at the data and what it means for marketers.
Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.
Consumers are moving away from traditional shopping methods and going to the small screen. See how you can leverage your brand for smartphone users.
Mobile ads can be a very effective way to spend advertising dollars, but how can you get started? Here is a step-by-step approach to getting started.
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
The White House is up in arms over the David Ortiz selfie. Something about President Barack Obama’s image not permitted for use in a commercial campaign. But what’s good for Samsung’s PR department is, hopefully, good for Multichannel Merchant’s SEO.
Thanksgiving Day ecommerce sales were up 19.7% over the same period in 2012, according to the online sales trends compiled for the IBM Digital Analytics Benchmark. Sales were moderate, and then boomed around the same time retailers opened their doors Thanksgiving night.