Multi-device shopping may be a newer concept in the U.S., but what about other countries, where mobile commerce is a lot more firmly established? In this video, James Smith, EVP Americas at Criteo, discusses how smartphone penetration has helped multi-device shopping grow in certain cross-border destinations.
Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.
By incorporating new physical and technological methods into the fold, the shopping experience will extend beyond the physical space and into the digital and emotional realm. Here are four major changes to expect from the shopping mall of the future and how retailers should prepare to capitalize on them.
Asia-Pacific along with the Middle East and Africa were global leaders in 2014 when it came to the usage of mobile for online shopping. See how mobile is doing in the rest of the globe.
Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.
The “Bring Your Own Device” trends has exploded over the past few years and infiltrated every business sector – even retail. See whether this is helping or hindering customer experience.
Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
The National Retail Federation released a survey reporting that total spending will reach $12.5 billion. Nearly one-quarter of smartphone users will research products and compare gift prices on their smartphone, and 30.6% of tablet owners will do the same.
With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.