A recent study by RetailMeNot predicted that consumer spending is expected to increase between Black Friday and Cyber Monday compared to last year, and advised retailers to plan their kickoff promotions around a longer period than the traditional Cyber Weekend. Here are some other statistics the study revealed for the holiday season.
For retailers to understand a fair share of today’s market, they must understand the mobile shopping habits one of the biggest generations today – millennials. This infographic by Coupofy shares several insights into the millennial brain as it relates to their mobile shopping habits. See what they are and how it can help your business.
September is anything but relaxing for consumer ecommerce marketers. Not only are they tasked with wrapping up back-to-school initiatives and planning for Black Friday and beyond, but in the shorter-term they must also create persuasive campaigns that rise above the noise and actually drives sales for the spookiest holiday of the year: Halloween. Here are 5 tips to increase those Halloween conversion rates.