TikTok mobile app feature

TikTok Testing Addition of Social Commerce URLs

| Douglas P. Clement

Short-form mobile video app TikTok is expanding its ecommerce footprint by testing a new feature allowing users to add a shoppable URL to their bios or videos, creating an online store where consumers can shop in the app. TikTok is also reportedly talking with Sony and Warner about licensing deals for a new streaming music service.