New Study Looks into Language Preferences for Global Shoppers
A new study reveals the impact that language, localization, and brand recognition has when it comes to international ecommerce success.
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Shipping Promotions Major 2013 Holiday Focus
A new study by Innotrac has found that the most popular types of promotions offered by merchants over the 2013 holiday season were shipping offers. In fact, 34% of all promotions offered in holiday 2013 were shipping related and the single most offered promotion during the holidays was free shipping.
IBM Study of 30,000 Global Consumers Shows Importance of Personalization
A new IBM study of more than 30,000 global consumers released at the 2014 National Retail Federation convention found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.
Over 30% of Consumers Worried About Privacy with Loyalty Programs
Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not.
5 Tips on Harnessing the Power of Big Data
When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type
Study Finds 16% of U.S. Consumers Have Used Mobile to Shop
While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.
NRF Projects Father’s Day Spending Increase
Father’s Day is just around the corner and consumers are planning to spend a little more on dad this year, according to a press release by the National Retail Federation. In a spending survey conducted by BIGInsight, the average person will spend $119.84 on Father’s Day gifts this year.
Study Shows Consumers Want Seamless Shopping Experience
Integrating in-store, online and mobile shopping channels is the best thing retailers can do in order to improve the shopping experience according to half of the respondents of the recent Seamless Retail Study by Exolevel. The study found that 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them, no matter which sales channel they choose.