Last year’s Black Friday/Cyber Monday period shed light on how consumers respond to different subject lines, calls-to-action, message content and discounts during the holidays. Use this information to craft emails that increase engagement and sales. Here are some sure-fire email marketing tips to boost your holiday performance.
Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. It can can work wonders for your email marketing campaigns, provided you know how it can help you and enhance your brand’s marketing strategies.
People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here’s how to incorporate free shipping into your email marketing strategy this holiday season.
A new study finds out why “clickbait” email subject lines are not successful for marketers. See which subject lines are being used and why they are or aren’t effective.