Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.
GNC is using its Auto-Deliver subscription service to reach customers through various channels. Here is how the subscription service is helping GNC create brand affinity.
In a surprising move, Hudson’s Bay Company is selling the storied Lord & Taylor chain, which dates to 1826 in New York, to fashion rental subscription startup Le Tote for a relatively cheap $75 million upfront, and another $25 million via a promissory note in two years.
As customer behaviors continue to change, retailers everywhere are changing with them. Subscription apparel rental company Rent the Runway is taking a customer-centric approach to meet rising expectations and elevate the experience.
Just in time for fall, Bloomingdales is launching its own fashion rental subscription service. Expected to launch in September, My List will offer customers a monthly fashion subscription for $149.
Birchbox is stressing self-care in a new marketing campaign called “You,” reaching customers across digital, social, television and event marketing. Here is how the subscription company is aiming to stand out in the beauty industry.
A major shift to “Everything as a Service” gives customers current versions of what they need, when they need it and at a predictable price. Subscription services also help businesses create recurring revenue streams, strengthen customer loyalty and provide differentiated offerings. Learn how cloud-based services are helping power the subscription boom.
There’s no denying the popularity of subscription box services. The challenge is to sustain momentum on an on-going basis. Want to ensure subscription box success? Here are a few pain points you will want to plan for.
So, you’re considering the move to a subscription-based commerce model. You’re in good company. Businesses and brands across the industry spectrum are transitioning to subscription or automated payment models to meet consumer preferences.
With over 2,000 subscription box services in operations this year, the number continues to grow. See what are the most popular ones are and how they are fueling ecommerce today.