What Data Can a Beacon Actually Collect?

| H.O. Maycotte

Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.

Inventory Visibility: The Real Omnichannel Challenge

| Mike O'Brien

Omnichannel has become a standard practice in retail, but how well are companies achieving inventory visibility across channels that is so critical to its success?
In this infographic from Stitch Labs, see where the gaps are between omnichannel vision and reality, and what steps can be taken to see improvements.

American Eagle Seeing Benefits with Omnichannel DC

| Mike O'Brien

American Eagle Outfitters has improved performance at its omnichannel DC by pooling DTC and ecommerce inventory in an “all active” processing environment. See what benefits the company has seen in peak season and throughout the year since the facility went all-omnichannel last year.

PetSmart Selects OMS from Manhattan Associates for Omnichannel

| MCM Staff

PetSmart has selected an enterprise Order Management System (OMS) to help fuel its omnichannel operations, including it additional ecommerce platforms such as Pet360.com and PetFoodDirect.com. See how the system will help PetSmart get orders to online shoppers when and how they want them, enabling new features such as subscription and customized home delivery services.

Staples Pilots Interactive Store Map for iPhone App

| Tim Parry

Staples today announced a new interactive store map feature available on the Staples iPhone app that will create an easier and more convenient in-store shopping experience for customers. See how it complements Staples’s other online and offline commerce initiatives.

Taking the “E” out of Ecommerce Platforms

| Tim Parry

As omnichannel technology and customer demands grow, ecommerce platforms are evolving into “commerce platforms,” and even “unified commerce platforms.” So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?

Radial

eBay Enterprise and Innotrac Rebrand as Radial

| Tim Parry

eBay Enterprise is now Radial, the largest commerce technology and operations provider, with a valuation at more than $1B. Here’s how Radial solves retailers’ struggles with creating omnichannel experiences.

power shopper

6 Steps to a More Effective, Holistic Omnichannel Strategy

| Steven La Schiazza

A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.