Gone are the days when brands could rely solely on their former triumphs or strong brand awareness to emulate past successes. Rather, experimentation is critical in the digital age. Here are four ways to foster a culture of experimentation in your company.
Merchants today need to be focused on the user experience and the digital relationship with the merchant. In this video, Smartbear’s Ken Godskind discusses what merchants need to do to prepare their ecommerce sites for the 2013 holiday season.
The second half of the year is full of opportunities. Depending on your business, you can capitalize on a number of holidays. So what should you be doing with your email marketing plan now to be poised to maximize holiday sales in the months ahead?
The holiday shopping season will be approaching before we know it and if you are expecting an increase in traffic, Chris Kivlehan, vice president of account management for INetU, offered some hosting musts to prepare for the rush.