JCPenney recently announced it will be closing 140 U.S. stores. The news follows American Apparel declaring bankruptcy, WetSeal going out of business, The Limited shutting down… This growing list of closures has led to a slew of “The Death of Retail” headlines and social media posts. You have to actually wonder is it the death of retail? Is it a shift to big-box one-stops vs. boutique specialty stores? Is it just a phase? Are we all contributing to a rubbernecking traffic jam for nothing more than a fender-bender?
Add The Limited to the growing list of retail chains foundering on troubled waters as the company, a victim of changing tastes, ecommerce and fast fashion, announced it is closing all of its 250 U.S. stores. Find out which other retail chains are closing their store locations and what this will mean for the retail industry as a whole.
Levi Strauss won the 2016 award in brand communication in Multichannel Merchant’s Excellence in Customer Experience awards, held in conjunction with partner Radial and recognized at Operations Summit. See how the venerable jeans company creates a consistent voice and messaging that reflects who they are and what they stand for in the marketplace.