Despite some forecasts projecting a slowdown in ecommerce in China, a new report from Goldman Sachs sees the world’s largest online market continuing to boom over the next four years. The report pegged Chinese ecommerce sales at $750 billion in 2016 sales, coming from 460 million online shoppers, and projects a CAGR of 23% through 2020 – nearly triple the rate of offline sales. See what categories and companies are leading.
As the number of internet users in China is constantly on the rise, more consumers are looking to Social Media channels as their most trustworthy source of information for purchasing decisions. In the face of this new trend and as part of its mission to support Italian wine producers wishing to expand their share in the Chinese wine market, Vinitaly International carried out a survey aimed at mapping out, for the very first time, the social media preferences of Chinese wine professionals. Here’s a look at some of the findings.
Alibaba Group has announced that as a continuation of the success of the Group’s inaugural 11.11 countdown gala last year, it will once again host a similar event this year in the hours leading up to the midnight start of the upcoming 2016 11.11 Global Shopping Festival. Here’s what Alibaba plans to do offline to get buyers to shop online this Singles Day.
Nestlé and Alibaba Group launched a unique digital commerce and marketing campaign in celebration of Nestlé’s Swiss heritage and passion for nutrition over the last 150 years. The six-month joint campaign leverages Alibaba’s online and mobile marketplaces, media platform, and rural services to make Nestlé’s products from around the world available for China’s consumers to enjoy.
Cross-border commerce is still in the development stage in many parts of the world, but is well established in China. Costco, Nautica, Nike, Macy’s and many others have embraced cross-border commerce as a big opportunity. Here’s how to further understand the cross-border commerce revolution and how to create a China supply chain.
Tmall or JD.com? That is the question, Whether it is nobler to sell cross-border to consumers in China via one ecommerce marketplace or the other all depends on your business goals. In this video interview conducted last month at eTail West, Merkle CMO and EVP of global development George Gallate explains the difference between China’s two largest marketplaces, and how it affects the control you want as a merchant.