It’s difficult to fully approximate the time a package will take to arrive when shipping is subject to a multitude of factors outside our control. These variables can include extreme weather, driver shortages, holidays and even customs discrepancies. What if you could know beforehand based on previous patterns, and implement this into the shipping estimate given to the customer? Read on to find out how.
In 2023, why is delivery location tracking for a $10 meal better than for a $3,000 couch? Nearly everyone has become accustomed to real-time location tracking and updates thanks to apps like Lyft and DoorDash, so the generational gap in expectations is closing. Location services have become a must-have instead of a nice-to-have capability.
The California Privacy Rights Act (CPRA), an amendment to the 2018 CCPA, went into effect Jan. 1, requiring publishers/advertisers to comply with new consumer data privacy guidelines. Other states including Connecticut, Colorado and Virginia are getting onboard. We break down the initiatives and their implications in this podcast.
The recent Cyber Weekend was a boon for online mining of consumer data, with major social media players using cookies to track users’ activity across the internet, including of course ecommerce websites, often without permission, then sell the data to advertisers.
Best Buy is the first retailer to leverage a new demand-side platform from Criteo that lets brands and agencies purchase ads across retail media networks in self-serve fashion, while also using retailer’s first-party data to make programmatic buys on the open web as third-party cookies are being sunset.
Now that 3P cookie targeting is on its way out, thanks to Apple and Google sunsetting them in 2023, brands will need new targeting and measurement strategies. DTCs need to start now to put in places alternative forms of measurement in order to restore their advertising performance and attribution capabilities.
While the so-called cookie apocalypse, i.e. Google banning the use of third-party cookies, is now pushed off until sometime in 2023, digital marketers still need to adjust their strategy to a model that delivers actionable insights, targeted outreach and revenue opportunities while ensuring compliance and customer privacy.
Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.
Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality.
For retailers, massive holiday ecommerce this year raises the prospect of more customer complaints, lost package claims, returns due to delays and possible shipping fraud as harried customer service agents try to keep shoppers happy by making post-order changes. Here’s how you can plan now to keep holiday customers happy.