Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.
Instagram could be joining other social networks in allowing shoppers to purchase from several retailers on the platform. See what retailers will soon be partnering with Instagram and why it could prove to be beneficial.
Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.
Your presence and engagement on social media can be a powerful tool, setting your ecommerce business apart from the competition. Here are four ways a strategically planned and carefully executed social customer service program can better your business and positively impact your bottom line.
Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.
These days our Senior Editor Mike O’Brien is plenty busy doing many things for Multichannel Merchant so we thought we would give him a little shoutout by asking all of you, our readers to start following him on Twitter.