3 Steps to Building a Strong, Stable UGC Foundation

| Jim Davidson

Will relying on discounts and shipping offers during the holidays be enough to deliver success? Products have been discounted so much that costs have become relatively equalized between competitors. Here are three ways to boost your UGC efforts to help your holiday shoppers find the information they need to buy with confidence and encourage them to submit content after they’ve made a purchase.

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Exploring the Etiquette of Your UGC Engagement

| Jim Davidson

It’s no secret that user-generated content (UGC) enriches site and store experiences. Retailers know that customer content makes a connection that goes beyond free shipping offers and percentage-off offers. Here are 3 ways retailers can get started with their UGC.

big data, personalization, product personalization, targeting, mobile marketing, marketing, data analytics, personalized marketing, personalized messaging, personalized advertising

Risks and Considerations for Branded UGC Campaigns

| Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.

The Age of Authenticity: Retail Marketers Must Embrace UGC

| Pau Sabria

User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.

Retailers Capture the Power of the Checkout Moment

| George Eberstadt

“Be the first to write a review” is one of most negative messages retailers can show on their product pages. One way around this conundrum is for retailers to capture a sort of micro-review at the moment of purchase, rather than waiting weeks to ask for a traditional review by email. Here’s how a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.