Ulta Beauty Ecommerce Sales Up 38% in Q2

| Daniela Forte

Ulta Beauty saw a 37.9% increase in ecommerce sales in the second quarter, representing 9% of revenue. Total sales grew 15.4%, with comps up 6.5%, on top of 11.7% growth in the year-ago quarter. Here are some of the initiatives that led to Ulta Beauty’s ecommerce success in the second quarter.

Ulta Beauty Launches Referral Program

| Daniela Forte

In an effort to continue the success of its popular loyalty program, which has more than 20 million members, Ulta Beauty developed a referral program to serve its omnichannel customers. See how this program is driving more loyalty from customers to the brand.

Ulta Beauty Sees Strong Ecommerce Growth in Q3

| Daniela Forte

Ulta Beauty reported a 59.1% increase in ecommerce sales in the third quarter, even besting the impressive 56.3% growth in 2015. Here is what contributed to the ecommerce success and what it means for Ulta Beauty.

women in operations

Women are Making Big Strides in D-to-C Operations

| Tim Parry

Angie Stocklin has a BS, Psychology and an Ed.S, School Psychology. Pooja Agarwal has a BA in Economics and Anthropology from the University of Michigan. So what led them into the male-dominated field of direct-to-customer operations? In Multichannel Merchant’s September 2016 issue, we look at the success stories and accomplishments of Stocklin, Agarwal, and eight other female D-to-C operations executives.

Women in Operations 2016 | Kristin Bauer

| Tim Parry

Kristin Bauer is responsible for working to drive efficiencies in Ulta Beauty’s current distribution centers but also the facility design, build and deployment of new distribution centers in its network. Read more about how she made great strides in operations in retail.

Ulta Beauty Named Retail Innovator of the Year

| Tim Parry

Ulta Beauty was named Retail Innovator of the Year at the 2nd annual Excellence in Customer Experience Awards, held April 14 at the Duke Energy Convention Center in Cincinnati as part of Multichannel Merchant’s Operations Summit 2016. Here’s why the editors of Multichannel Merchant recognized Ulta Beauty as the most innovative retailer in the past year.