Ulta Beauty Ecommerce Sales Up 38% in Q2
Ulta Beauty saw a 37.9% increase in ecommerce sales in the second quarter, representing 9% of revenue. Total sales grew 15.4%, with comps up 6.5%, on top of 11.7% growth in the year-ago quarter. Here are some of the initiatives that led to Ulta Beauty’s ecommerce success in the second quarter.