Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.
UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.
Singles Day in China – November 11 – was an eye-opener for the naysayers. Alibaba announced that USD $14.3 billion of gross merchandise volume, and JD.com saw its number of orders increase by 130%, and an increase in GMV of more than 140%. Here’s a look at 6 U.S.-based merchants who took advantage of Singles Day 2015 in China, and totally nailed it.