Unified Commerce Answers When Omnichannel Fails

| Michael Griffiths

Unified commerce, unlike omnichannel, provides retailers with global reach in any market; a single version of the truth for scenarios like sourcing and returns; and control over hidden costs like shipping enablement that have crippled margins and ceded far too much ground to the likes of Amazon. See how unified commerce delivers on the promise of omnichannel.

B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

B2B Midmarket Sellers Prefer Unified Ecommerce Solution for Omnichannel Success

| Daniela Forte

In a recent study from Forrester Consulting and commissioned by NetSuite, midmarket business sellers say their next ecommerce investment will be a unified commerce single-stack solution for their ecommerce and back-end systems. Respondents cited better customer experience, improved costs savings and the agility to remain competitive as top reasons for migrating customers to their ecommerce channel. See what other results were found in this study.

Steve Madden To Discuss the Unified Customer Experience at IRCE

| Mike O'Brien

Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.

Omnichannel Retailers Attempt to Save the Sale Only 7% of the Time

| MCM Staff

A new report from Kibo, the e-tailing group and Multichannel Merchant shows how leading omnichannel retailers are performing with buy online, pickup in store. According to the study, retailers can no longer wait on the sidelines to adopt this functionality. See what other insights the report brings to light.