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The Case for Prioritizing Ecommerce Profit Over Growth

| Roei Yellin

Ecommerce business owners now face a reality in which inflation and slowing sales have changed the outlook entirely. Aggregators don’t have the funds they used to, with investments decreasing 60% from the first half of 2021 to the first half of 2022. With a slowdown in consumer spending, owners find themselves facing an important decision: prioritizing growth or profits.

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Risks and Considerations for Branded UGC Campaigns

| Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.

The Age of Authenticity: Retail Marketers Must Embrace UGC

| Pau Sabria

User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.

Retailers Capture the Power of the Checkout Moment

| George Eberstadt

“Be the first to write a review” is one of most negative messages retailers can show on their product pages. One way around this conundrum is for retailers to capture a sort of micro-review at the moment of purchase, rather than waiting weeks to ask for a traditional review by email. Here’s how a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.