Cater to Buying Trends to Boost Valentine’s Day Sales

| Jay Alsup

Valentine’s Day has become big business for retailers and continues to grow. In 2016, the National Retail Federation reported spending to reach $19.7 billion. Consumers were set to spend, on average, $146 each on gifts for significant others, family and friends. Here are some tips that can help you focus your efforts when attracting consumers to your Valentine’s Day offerings.