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Visual Media Is Key to Ecommerce Success

| Mike O'Brien

The dynamic nature of ecommerce lets you bypass the constraints of the physical, delivering compelling, engaging visual media experiences. To cut through marketplace noise and win valuable mindshare, you must master visual communication. Learn how a media-first approach is a winning strategy in this MCM POV report.

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Tips for Creating an Effective Ecommerce Website

| Kathryn Merwin

With ecommerce booming, especially with stores closed amid the coronavirus pandemic, it’s important that your ecommerce website stands out. Customers are more likely to buy from a well-designed, navigable, up-to-date site. Here are some tips to ensure it generates sales and encourages return customers.

Competing with Amazon: The Content Advantage

| James Brooke

In the “Amazon era,” retailers with an online presence must constantly fight to keep loyal customers and attract new ones—or watch their business slowly be eaten up by larger competitors. Here is how companies can better utilize something they already have, their visual imagery and online content.