Even if your brand has a good website and a robust email distribution list, social media is still the crest of the mightiest wave. There’s no better way to expand your audience and find new customers. The question is, how do we capitalize on this juggernaut? What’s up for this year and what’s the best way to leverage it?
After beefing up its grocery delivery chops here, including automated kiosks and crowdsourcing, Walmart is now testing same-day grocery delivery to customers in China through a hookup with WeChat and delivery service Dada. This is separate from Walmart’s partnership with JD.com, although both have invested in Dada.
As the number of internet users in China is constantly on the rise, more consumers are looking to Social Media channels as their most trustworthy source of information for purchasing decisions. In the face of this new trend and as part of its mission to support Italian wine producers wishing to expand their share in the Chinese wine market, Vinitaly International carried out a survey aimed at mapping out, for the very first time, the social media preferences of Chinese wine professionals. Here’s a look at some of the findings.
JD.com announced record-breaking one-day results from its November 11 Singles Day sale. Orders increased by 130%, and GMV rose more than 140%. Here’s a look into JD.com’s numbers, which channels drove the most transactions, and at which international brands did well on the Chinese marketplace.