Michael B. Polk, currently CEO of Newell Rubbermaid, will become CEO of Newell Brands. The combined company creates a $16 billion consumer goods company with portfolio of power brands in large, growing and unconsolidated global markets.
Jarden Corp. has agreed to acquire Yankee Candle Investments from Madison Dearborn Partners for approximately $1.75 billion in cash, subject to working capital and other adjustments. here’s why Jarden wants to add Yankee Candle to its portfolio of retail brands.
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.