alt-commerce livestream shopping feature

Alt-Commerce: The Future of Consumer Buying and Selling

| Olivia Viniss

In recent years, a new wave of non-traditional, alt-commerce models has emerged, challenging our assumptions about consumer purchasing and preferences. Alt-commerce represents a radical shift in the way people buy and sell products. Innovation and technological advances, coupled with the need to foster closer customer relationships, have given rise to new selling channels.

alt-commerce livestream shopping feature

Livestream Commerce Needs a CX Upgrade

| David Fletcher

Livestream commerce became more popular during the pandemic lockdowns, and there are new reasons why it’s seeing some pickup. Some high-profile shakiness in the U.S. (see Facebook, TikTok) means brands need to understand what their audiences want and need, instead of trying to apply here what worked in other markets.

social commerce phone app desktop feature

Growing Social Commerce Starts With Customer Trust

| Rafael Lourenco

Retailers should consider the impact their social strategy elements have on customer trust. This includes your choice of social platforms, the payment methods you accept, how you screen orders for fraud and how you safeguard your brand presence on social media. Identify the platforms your customers trust the most.

TikTok mobile app feature

TikTok Ad Spend Exploding As Facebook Slows

| Mike O'Brien

A study sampling 5,000 DTC sellers in Q2 found ad spend on TikTok was up 53% from the previous quarter, as brands flock there based on lower costs relative to Facebook and Instagram, as well as the short-form video platform’s younger audience being their lifeblood for the future.

social media icons feature

Social Media Keeps Brands Roaring in 2021

| Scott Hirsch

Even if your brand has a good website and a robust email distribution list, social media is still the crest of the mightiest wave. There’s no better way to expand your audience and find new customers. The question is, how do we capitalize on this juggernaut? What’s up for this year and what’s the best way to leverage it?

UGC image

Risks and Considerations for Branded UGC Campaigns

| Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.

Week In Review: Bubble Wrap Becomes Unbreakable

| MCM Staff

Pop… Pop… Pop Pop… Pop…
Well, that’s a series of sounds we may not hear anymore, shortly after a co-worker or a family member opens a package. That’s because Sealed Air’s “unpoppable” Bubble Wrap protective packaging solution is now commercially available worldwide.
Read on and find out what this means for Bubble Wrap aficionados and your packaging, and what else was big news this week.