big data, personalization, product personalization, targeting, mobile marketing, marketing, data analytics, personalized marketing, personalized messaging, personalized advertising

Risks and Considerations for Branded UGC Campaigns

| Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.

Week In Review: Bubble Wrap Becomes Unbreakable

| MCM Staff

Pop… Pop… Pop Pop… Pop…
Well, that’s a series of sounds we may not hear anymore, shortly after a co-worker or a family member opens a package. That’s because Sealed Air’s “unpoppable” Bubble Wrap protective packaging solution is now commercially available worldwide.
Read on and find out what this means for Bubble Wrap aficionados and your packaging, and what else was big news this week.

Williams-Sonoma Savors Summer with Shoppable Videos

| Daniela Forte

Williams-Sonoma and Visa Checkout announced a partnership that allows videos to be shoppable using a new technology from YouTube, which is now live on the Williams-Sonoma website. See how the shoppable videos are beneficial for the brand and its customers.