Marketers are wondering what issues they should be considering as metaverse marketing becomes a must have. Five issues to keep top of mind: balancing branding and performance; campaign buying methodologies; developing new metrics; what customer data will look like; and how to build secure experiences.
Can selfies help solve the nagging problem of apparel returns? That’s the assertion of Nosto, provider of what it calls a commerce experience platform. Of consumers surveyed in the U.S. and UK, 61% said if brands posted photos and videos online of actual shoppers wearing their products, it would cut down on the number of returns.
BCBG Max Azria Group became the latest victim of a brutal period in retail, filing for Chapter 11 bankruptcy protection after it had already announced plans to shutter 120 stores and lay off 123 employees, according to several media reports.
Whether a brand is targeting the frugal fannies or the luxury shoppers of the world there are some lessons that apply across industries and audiences today. Here are several important tips to remember when it comes to attracting today’s consumer.