How Nicole Miller Built its Omnichannel Strategy

Feb 19, 2014 4:43 PM  By MCM Staff

Nicole Miller is an early adopter of the omnichannel marketing approach. Thus far, it is reaping the benefits of this strategy, merging data from both ecommerce and in-store environments to provide a formidable marketing strategy aimed at boosting sales, all while giving consumers what they want, when they want it.In this Multichannel Merchant tip sheet, you will not just learn about Nicole Miller’s omnichannel strategy. You will also learn:

  • Why in-store pick-up matters to your customer
  • Mobile’s role in the omnichannel strategy
  • How to make your customers aware of your omnichannel strategy


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