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MULTICHANNEL MERCHANT today announced the winners of its 2007 MCM Awards at a luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants (ACCM). Today’s awards, which honor both business-to-business (B-to-B) and business-to-consumer (B-to-C) marketers, were culled from a total of 64 finalists from the print channel, 37 from the Web channel, and 11 from the cross-channel in 17 categories. The finalists had been selected from more than 200 entries.
Gold and Silver Awards are given annually for quality in both print and Web, and the Cross-Channel Awards honors multichannel merchants for synergy across the print and Web channels. In all, MULTICHANNEL MERCHANT today presented 55 accolades.
2007 MCM AWARDS WINNERS
Catalog of the Year
Black Box Corp., Network Services 2006
Website of the Year
Crutchfield Corp., www.crutchfield.com
Business-to-Business Multichannel Merchant of the Year
Fire Authority, Galls
Business-to-Consumer Multichannel Merchant of the Year
Crutchfield Corp.
PRINT AND WEB CHANNEL WINNERS
Business Specialty Products (Print)
Gold: New Pig Corp., The Big Pigalog Buying Guide 2007
Silver: Galls, Fire Authority, Fall 06U
Business Specialty Products (Web)
Silver: Chief Supply, www.chiefsupply.com
Children’s Products (Print)
Gold: Hanna Andersson, Holiday 2006
Gold: L.L. Bean, Kids Almanac, Fall 2006
Children’s Products (Web)
Silver: One Step Ahead, www.onestepahead.com
Computers, High-Tech Equipment, and Software (Print)
Gold: Black Box Corp., Network Services 2006
Silver: Crutchfield Corp., Fall 2006
Computers, High-Tech Equipment, and Software (Web)
