PRINT CHANNEL: List & Data StrategiesKnow Your House File CountsIn the current environment of rising postage and paper costs, mailers must understand the key metrics of its house file counts. But what's the best way to go about that? ... Port of entryIt's one thing to segment customers by behavior most merchants do. It's another to sort them by origin. But that may be just as important for a multichannel... Gupta Resigns as InfoGroup CEOVin Gupta is out as CEO of the InfoGroup list-and-data conglomerate. Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup’s chairman last month, still owns... |
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Get Out Your Wallets: Here’s Neiman’s Christmas Catalog
Yes, the economy’s still tanking, but Neiman Marcus is banking that someone out there will drop $500,000 on a 530-square-yard end zone from Texas Stadium...
New Frontier for SkyMall
In-flight retailer SkyMall is getting more frequent flier miles. The company just announced a new partnership with Frontier Airlines...
Multichannel Movers and Shakers
Urban Outfitters has appointed James Bidwell to the newly created position of managing director, Anthropologie Europe. Bidwell had been chief executive of Visit London (formerly the London Tourist Board); before that he was marketing director at Selfridges...
Saks.com Seeks Canadian Consumers
Canadian consumers are expected to spend more than $16 billion online in 2009 -- and Saks Direct, the e-commerce division of upscale retailer Saks, is looking to get its slice of the pie...
Circ Cuts Yield Savings for Sonoma
Kitchenware/home decor cataloger/retailer Williams-Sonoma has launched a catalog circulation optimization strategy to reduce costs and refine its marketing focus. And it’s working....
