PRINT CHANNEL: List & Data StrategiesKnow Your House File CountsIn the current environment of rising postage and paper costs, mailers must understand the key metrics of its house file counts. But what's the best way to go about that? ... Port of entryIt's one thing to segment customers by behavior most merchants do. It's another to sort them by origin. But that may be just as important for a multichannel... Gupta Resigns as InfoGroup CEOVin Gupta is out as CEO of the InfoGroup list-and-data conglomerate. Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup’s chairman last month, still owns... |
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Who's Tweeting What About SOPA?
Wikipedia and other sites are blacked out today to protest proposed legislation called the Stop Online Piracy Act. If passed as-is, SOPA it could very well hinder your ecommerce efforts. The general public is taking to Twitter to talk about SOPA. Here's what people have to say....
2011 in Review: QR Codes Become Mainstream and Mystery
The U.S. Postal Service, which is not necessarily known for being cutting-edge, deserves credit for raising QR code awareness to direct mailers. The USPS offered mailers a 3% discount if it used the 2D barcodes in its mailings over the summer. ...
2011 in Review: Chapter 11 Filings Subside
Harry & David, Orchard Brands and Borders were among the big-name retailers that filed for Chapter 11 in 2011. But while the financial crisis of 2008 forced several merchants to file for bankruptcy – and even liquidate – in 2009 and 2010, Chapter 11 filings subsided in 2011. ...
Some More Contact Center Metrics
Given the growth of the digital market, as well as the parallel direct-to-consumer and retail marketing, here are some newer contact center metrics to consider according to Steven Edelstein, CEO of brand management/marketing consultancy The Logical Step...
Contact Center Metrics for Today’s Multichannel Merchants
Identifying and improving performance measures connected to the success or failure of today’s contact center are crucial for multichannel merchants...
