Taking Advantage of Economic Stimulus Checks
May 5, 2008 3:05 PM, By Chad Elmendorf
Direct marketers have something to look forward to this summer – consumers with discretionary income. (That is, those who have gotten their tax rebates). But will they spend their newfound money with you or use it to fill their gas tanks? ...
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Why Overmailers Get No Response
May 5, 2008 3:02 PM
Are you overmailing? Don’t be shocked if people resent it. Find out how to keep from becoming a household pest...
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Don’t Give Up on Co-registration
May 5, 2008 2:58 PM, By Tim Parry
Looking to get a boost from your e-mail marketing without renting lists? Maybe it's time to revisit co-registration...
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Godiva Goes Mobile
May 8, 2008 5:14 PM, By Tim Parry
Godiva Chocolatier has a new flavor: Blackberry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go....
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April Sales Roundup
May 8, 2008 3:52 PM
For April sales, our lineup of multichannel merchants shrank because Sharper Image Corp. and Jos. A. Bank Clothiers don’t report monthly sales anymore, while J.C. Penney Co. no longer reports its direct sales for the month....
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Bare Necessities Launches Catalog
May 8, 2008 9:44 AM, By Tim Parry
Online intimate apparel merchant Bare Necessities has launched its first-ever print catalog, with an at-home date of May 14....
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MacKenzie-Childs Sold
May 8, 2008 9:21 AM, By Jim Tierney
Private equity firm Twin Lakes Capital acquired ceramics manufacturer/marketer MacKenzie-Childs on May 7....
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Solid First-Quarter Growth for Schein
May 7, 2008 2:49 PM
Medical, dental, and veterinary products supplier Henry Schein reported a 16.4% increase in first-quarter sales, while first-quarter net income rose 20.3%, to $52.3 million, up from $43.5 million in the same period last year....
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