PRINT CHANNEL: List & Data StrategiesKnow Your House File CountsIn the current environment of rising postage and paper costs, mailers must understand the key metrics of its house file counts. But what's the best way to go about that? ... Port of entryIt's one thing to segment customers by behavior most merchants do. It's another to sort them by origin. But that may be just as important for a multichannel... Gupta Resigns as InfoGroup CEOVin Gupta is out as CEO of the InfoGroup list-and-data conglomerate. Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup’s chairman last month, still owns... |
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Live from NEMOA: Keeping Up With The Changing ConsumerLive from NEMOA: Keeping Up With The Changing Consumer
The consumer is changing—are you? That was the title of Wednesday's opening session at the NEMOA conference. Marketers need to keep up with the ever-changing consumer landscape...
Live from NEMOA: Engage Customers In E-mail MarketingLive from NEMOA: Engage Customers In E-mail Marketing
E-mail marketing continues to provide the highest ROI of all marketing channels. But marketers could probably be doing a better job leveraging the medium...
Live from NEMOA: Why Your Brand Should Be Like Elvis
Do you want to make your brand relevant in today's mercurial consumer market? Then set yourself apart. Find one simple truth. Specialize. Be consistent. And be origina...
Sales Up at Systemax
Sales at manufacturer/marketer Systemax were up for the fourth quarter and full year ended Dec. 31. ...
USPS Issues Final Rule on Catalog Droop Test
The U.S. Postal Service in late February published a final rule regarding eligibility for commercial flats failing the deflection or “droop” test in the Federal Register....
