PRINT CHANNEL: List & Data StrategiesKnow Your House File CountsIn the current environment of rising postage and paper costs, mailers must understand the key metrics of its house file counts. But what's the best way to go about that? ... Port of entryIt's one thing to segment customers by behavior most merchants do. It's another to sort them by origin. But that may be just as important for a multichannel... Gupta Resigns as InfoGroup CEOVin Gupta is out as CEO of the InfoGroup list-and-data conglomerate. Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup’s chairman last month, still owns... |
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Selling Online to the Lizard Brain
The technological bells and whistles of the 21st century won’t help sell your product if your marketing efforts don’t appeal to the primordial brain: That was the gist of internet marketing expert Amy Africa’s luncheon keynote speech at the MeritDirect 11th Annual Co-op ...
Merchants Hope for Back-to-School Rebound
The average U.S. family is expected to spend 10.5% more during the 2010 back-to-school shopping season than they did last year, according to the National Retail Federation’s 2010 Consumer Intentions and Actions Back to School survey, conducted by BIGresearch....
Survey Says Few Merchants are Mobile-Savvy
Mobile browsers are generating 2.8% of overall site traffic and 2% of Web revenue, according to the results of the Forrester Research and Shop.org survey "The State Of Retailing Online 2010." But merchants have been slow to get in gear with m-commerce strategies. ...
Chico’s FAS Makes Good On Promised DM Focus
Apparel marketer Chico’s FAS has carried through on its promise to reverse its direct marketing cutbacks, and its direct response sales during its fiscal first-quarter 2010 results reflect this....
Not Much M&A for the First Quarter
WITH JUST SIX MULTICHANNEL CATALOG TRANSACTIONS, the first quarter of 2009 was unusually slow. That's half as many deals compared to the first quarter...
