Why Google Product Listing Ads Can Benefit Your Business

| Daniela Forte

Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.

Google Continues Evolving Shopping Experience

| Daniela Forte

Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.

Holiday Tip: Get Going with Google Shopping

| MCM staff

Another tip for the holidays? How about a tip for right now! Zach Morrison, vice president and director of SEM at Elite SEM, says you better be working on Google Shopping before it’s too late!

How Google Shopping will Disrupt Online Retail

| MCM staff

Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?

Will Google Shopping Cannibalize Marketplace Sales?

| MCM staff

Eoin Comerford is worried that Google Shopping could cannibalize his sales on the Amazon Marketplace channel. And, for that matter, that the items he’s selling via Amazon will rank higher in Google Shopping than items he’s selling at Moosejaw.com.